UNDERGROUND AT GANGNAM STATION

A REASON I LOVE SHOPPING IN SEOUL

STREET FASHION: SINCHON SUBURB IN SEOUL

Sinchon is in walking distance to Ewha Women's University. It's a friendly, little suburb in the center of Seoul. Small coffee shops and clothing stalls line the main road. Shin Ki Won, a student with perfect English skills, caught our eye. He loves fashion and his bright Paul Smith bag.

STREET STYLE IN SEOUL

Ehwa's Women University is famous in Seoul. It's an elite university that I've been told is difficult to get into. Situated just outside the campus is the aptly named "Fashion Street". It lies on the way from the subway to the University grounds. Handy, hey? Lined with shoe, accessories and clothing shops, it neighbours the suburbs of Sinchon and Hongdae. It's a crowded grid and fashion haven. Here, girls rule the world!

STREET FASHION: NO WALLFLOWERS AT SUWON STATION

WEAR YOUR SUNDAY BEST